IQSM | Regional CMO | North America

REGIONAL CMO - USA - NORTH AMERICA

Regional CMO - Chief Marketing Officer - USA - North America

San Francisco or Los Angeles - Hybrid

Listed 24 December 2024

Reference Code: 22R-2024-CMO-US-NA

The Role:

IQSM Limited, Regional - Chief Marketing Officer (CMO) - USA - North America

We Offer:

A competitive salary package with performance-based incentives.
Opportunities for professional growth and advancement within a rapidly growing group.
A dynamic and supportive work environment with unrivalled world leading platform based products and services and sustainable long-term competitive advantage.
Unrivalled benefits package and work culture with regular social engagements.

Job Type:

Full-time, Permanent

Base Pay:

US $395,000.00 per annum

Benefits:

Stock options
Company events
Gym membership
Company health plan
Company pension contributions
Workplace relocation support costs
5 year pre-paid mortgage aligned to base pay

Schedule:

Monday to Friday

Supplemental pay types:

Bonus scheme – Personal performance based bonus system
Stock options – Five times base salary, convertible at 2 years

Application question(s):

You MUST live in or be willing to relocate - to the US to apply

Work authorisation:

United States (will be required and supported by the company)

Work Location:

In person in the US with global travel as and when required

About Us:

IQSM Limited, we are an innovative group of globally licensed companies and local market network service partners. Together we span the full end-to-end spectrum of fixed zero rate real estate asset secured finance, refinance, investment, funding and credit line solutions. Following on from design and development and the implementation of global IP protection strategies over the last five years we are now seeking a “Regional - Chief Marketing Officer” to lead our US marketing efforts, and drive our budgeted growth objectives and go-to-market presence within select local markets.

The successful candidate will play a mission-critical role in implementing and shaping our integrated local and regional marketing strategies and managing their day-to-day execution. For more information go to our website at www.iqsm.com.

Job Description:

As our Regional - Chief Marketing Officer, this a challenging and highly rewarding position. You will have a minimum 5 years CMO experience, be confident, resourceful and instrumental in establishing and coordinating all marketing resources. This role demands a highly successful and results oriented “world-class” marketing leader, with demonstrated experience in high-impact operations and a first-hand awareness and generalised experience of global financial service markets. Reporting directly to the new Group CEO you will need to navigate the complexities of platform marketing at scale, within a mix of traditionally regulated and math-regulated financial ecosystem environments, while at all times ensuring compliance with fair marketing practices within the context of local cultural statutes, laws, and compliance guidelines and financial market regulations.

Key Responsibilities:

Develop and oversee the end-to-end marketing/communication strategies for our newly launching entities, ensuring adherence to regulations and fair marketing practices.
Lead and manage a team of external marketing contractors, including designers, SEO specialists, and copywriters.
Shape brand voice, website content, and inbound lead strategies for new entities.
Work in-office for a minimum of 3 days a week, with the flexibility to accommodate personal circumstances.
Promote and foster communication across departments to align and execute marketing strategies.
Demonstrate a proactive attitude with the autonomy to implement changes and enhancements.

Technical Expertise and Responsibilities:

Conduct in-depth market and competitor research to identify unique differentiators and increase market share.
Position a comprehensive marketing and GTM strategy, establishing clear unique value propositions and sustainable market positioning.
Implement and optimize marketing channels across the customer journey to improve key metrics such as awareness, acquisition, activation, and retention.
Oversee the delivery of platforms and websites with optimized SEO and CRO, structured funnels, leading to increased conversion rates and organic traffic.
Establish analytics tracking and marketing reporting dashboards, providing actionable data insights.
Lead the integration of AI tools and methodologies to streamline both local market and global based marketing operations and reduce costs.

Technical Skills:

Experience or proficiency with the following or generally similar marketing support tools would be advantageous:

Salesforce CRM
Google Analytics or Microsoft Power BI.
Digital advertising platforms like Google Ads and LinkedIn Campaign Manager.
Financial promotion regulatory compliance tools and frameworks.

Candidate Profile:

Extensive broad scale experience in marketing, but not necessarily exclusively within the Fintech and/or traditional financial service sectors, with a proven track record of managing comprehensive marketing strategies.
Exceptional communication skills to effectively collaborate with various teams and manage external partnerships.
A strategic thinker with a strong ability to operate in a fast-paced and dynamic environment.
Must have a proactive, can-do attitude, capable of independently initiating and leading projects and meeting agreed objectives.
Prepared to work, initially, without much internal marketing support and comfortable managing and leading both internal staff and external contractors/agencies.

Please address CV's in the first instance to hr.careers@iqsm.com with the relevant reference code in the email header line - Reference Code: 22R-2024-CMO-US-NA